Corporate Portfolio
Managing Director, Strategic Advisor
2020 — 2026
Established strategy and operations for Jing Daily, a family office owned media platform with a focus on market intelligence in APAC. Initially serving as an advisor in 2020 to establish a content + audience narrative, my involment expanded into structuring the business to generate revenue, expand service offerings, and provide a strategic communications platform for regional partners.
Vice President, Audience Development & Analytics
2017 — 2020
Introduced a new digital audience strategy and analytics practice across Sotheby's auction categories (global fine art, rare objects, watches, collectibles, rare books, design, automotive) partnering with executive leadership to transform its digital presence, enter new markets, and expand the buyer and seller universe. The success in growth and market positioning of the business led to an acquisition by BidFair USA.
Director of Growth & Insights
2016 — 2017
Led audience growth and insights strategy across Tribune's portfolio of 42 digital and television channels, while also driving research to better inform TRCO’s corporate investment and acquisition strategy. These efforts resulted in the development a new national news brand, the successful sale of Gracenote to Nielsen, and a company-wide acquisition by Nexstar Media Group.
Senior Vice President, Marketing
2014 — 2016
Ran marketing and distribution across The Onion, The A.V. Club, and ClickHole to grow brand equity and value for proposed investor process. By bringing the print model to digital while modifying a rich historical archive to live in new formats, Onion Studios was established and brought this new programming to streaming TV, OTT, CTV, and social video platforms, leading to an acquisition by Univision.
Director of Data & Analytics
2013 — 2014
Led analytics and client insights team for Fortune 500 brand advertising campaigns (Google, Nike, P&G, Diageo, Marriott, AB InBev) while bringing a media and content forward perspective in-house to the agency. Bridging data driven insights with brand communications, creative development, and marketing for award winning executions.
Head of Insights & Analytics
2012 — 2013
Managed data and content analytics practice across VICE's entire digital portfolio (news, culture, tech, music, video) translating insights into editorial strategy for enhanced storytelling to expand the brand's global footprint on social, video, television, and experiential platforms. The massive digital presence of VICE positioned the business during this time to take on significant investment from strategic partners including WPP, Disney, 21st Century Fox.
Director of Innovation, Sr. Analyst
2008 — 2012
Serving as both an analyst and innovation leader in the firm, executing the development of new digital products and research methodolgies on behalf of our core clients, the Obama administration, The White House, and select corporate partners. Our work was the foundation to multiple national communications strategies, voter intelligence initiatives, and global messaging campaigns.
Analyst
2006 — 2008
Served as a research analyst for core clients including Microsoft, WPP, and select governmental agencies in the US and Asia. Utilizing research methods in quantitative and qualitative research, focus groups, consumer segmentation, and communications planning, our work better informed global initiatives ranging from digital literacy to presidential elections during that time.
